Freelance Creative Director & Art Director based in London, working across fashion, luxury, beauty, sport and lifestyle.

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I lead creative from concept through to final delivery — developing ideas, shaping visual direction, casting, building teams and directing shoots across stills and motion. I can lead a production end-to-end, or step into an existing creative or production team as an Art Director, working closely with photographers, stylists, producers, designers and clients to bring the work together on set and beyond.

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My experience spans campaigns, editorial, film, social, multi-channel content and e-commerce, across women's, men's and kids' fashion, alongside intimates, sports, footwear and accessories. I bring a strong understanding of both the creative and production sides of a project, with experience delivering work at scale while keeping the creative vision at the centre.

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Creatively, I’m drawn to strong visual worlds, considered and inclusive casting, and storytelling that feels cinematic, tactile and a little unexpected.

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Previously Creative Director at Amazon Fashion Europe, I led Creative & Production across nine European markets, overseeing seasonal campaigns, large-scale productions and multidisciplinary teams.

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For freelance enquiries, collaborations or upcoming projects, get in touch.