UK-based freelance Creative Director and Art Director with 13 years’ experience across global fashion and lifestyle industries, creating considered, visually compelling creative that balances emotional storytelling with commercial impact.

I partner with brands across fashion, sport, home and beauty—leading creative direction from concept through to shoot and post-production across campaigns, editorial and film.

With experience spanning womenswear, menswear and childrenswear, I place strong emphasis on casting—championing distinctive talent and diversity both in front of and behind the camera.

My approach is considered and instinctively drawn to the romantic and unexpected—shaped by natural elements and cinematic detail. Alongside this, I bring a clear, confident eye to minimal, design-led and interior-focused creative.

A hands-on, detail-focused creative, I thrive on collaboration and bring a digital-first mindset to every project.

Formerly Creative Director at Amazon Fashion Europe.